An Italian Boutique Market Research Agency
We deliver small data for your data-driven approach!
About us
Small data are insights demanding for interpretation and analysis
Small data require solid, social science-based qualitative methodologies to be collected, intertwined, and interpreted
What are small data ?
We gathered all our expertise in market research to found Small Data Labs, a hub related to research where not only do we carry out fieldworks, but also we design the fittest study for the specific client’s industry, along with dedicated methodologies and tools
What we do
Small data are not just a buzzword for us. They are a calling that has carved out our professional paths for many years of research
Our calling
We have developed international expertise over more than 15 years of market research activities in Italy working for both well-known worldwide brands and local emerging brands.
Our expertise
Over years, we have been talking to, understanding, re-tuning concepts, collecting meaningful small data about consumers, professionals, citizens, stakeholders, and passionate people
Our commitment
Services
Focus Group
FGs, Diads, Triads, on-line FGs, Bulletin Board
In-Depth Interview
TDIs, IDIs, WATIs
Immersive Research
Ethnos, shop-along, drive-along, watch-along, on-line ethnography
Survey
CATI, CAWI, Digital Survey,
Analysis and Reporting
Full Report, Topline report, Content Analysis, Summaries, Pitch Deck, Social Media Listening
Recruitment
Consumers, Leads, Prospects, Stakeholders, Professionals, Physicians, KOLs, Managers
Localisation
Translation of market research-related documents in Italian, full transcripts in foreign languages
Simultaneous translation
From local language to English, French, Spanish and other languages
Fieldwork services
Management & design researches, facility hiring all over the Country, Audio and Video digital recording
Industries
Meet the team
Andrea Gelpi
Founder and Research Manager
Cristina Ibba
Project Manager